Former artistic director for Louis Vuitton, Kim Jones, posted on his instagram a picture of a denim jacket with pink embroidery of the designer’s name and the phrase “Edge of the Looking Glass,” announcing his exclusive collaboration with GU, the lower-priced sister brand of Uniqlo. He stated his excitement for this new collaboration that will highlight his favorite designs from his past collections.
The collections are inspired by styles from Jones’s now-defunct namesake brand, but updated to meet the latest designs. The line includes both pieces for both men and women, such as embroidered denim jackets and colorful, geometric patterned sweaters. These items will feature the tag “Kim Jones GU Production,” showing the season the style originally appeared in a Kim Jones collection, as well as the season they debut with GU.
Japan, China, Taiwan and Hong Kong are the only places where the brand GU is based but future plans for expanding the brand in other Asian countries and United States have been established. The Kim Jones collection will be released on March 21 and will be available in selected GU stores.
Jones said that the line will only be available for a limited period, so be sure to pick yours now before they’re gone. For other cool Uniqlo collections click here.
