Rakuten kicked off its sponsorship of FC Barcelona with a press conference in Tokyo attended by CEO Hiroshi Mikitani and players Lionel Messi, Gerard Piqué, Neymar Jr., and Arda Turan. The contract went into effect on July 1 and will last four to five years. At the event, the players showed off the new team jerseys, emblazoned with the Rakuten logo across the front. The shirts are already available for pre-order, so stake your claim now and you can be one of the first fans to sport one later this summer.
