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Tag: Shiseido

Shiseido’s First Limited Edition Make Up Brand

Fashion and beauty trends change so quickly that often it is difficult to keep up, and this is even more true when it comes to trends favored by young people. That is why Shiseido has launched a new project called Cosmetic Press, through which it will release a series of limited-edition brands that will each only be available for a short time or until they sell out. This allows Shiseido to more easily target the younger generation by quickly responding to changing trends. The first stage of the project is the makeup brand Ice Cream Parlor Cosmetics. This follows the trends...

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Shiseido Enters the IoT Game

Japan’s largest cosmetics company is going high-tech with a beta test of a new device that offers real-time personalized skincare products. Called Optune, the system involves both a dedicated smartphone app and a special machine, which work in tandem to offer the most optimal skincare for each individual at any given time. Users start by using their phone to take a photo of their skin, which is then analyzed by the app. Other factors such as the customer’s mood at the time, the temperature and humidity, and the user’s menstrual cycle are also input into a unique algorithm that...

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Shiseido Playlist. Play Beauty

Shiseido is one of the oldest and most popular beauty brands in the world selling everything from makeup to fragrances to skin care. The brand started in Ginza, Japan in 1872 as Japan’s first Western-style pharmacy. Since then they have become so popular that Shiseido products can be found and loved around the world. And now there are more Shiseido products to love from their Playlist line. The line includes makeup, skincare, and brushes which all like beautiful. Playlist is almost like a celebration of Shiseido’s makeup artist. They are all featured in an artist page with their own...

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