Casio’s G-Shock brand of durable sports watches celebrates its 35th anniversary this year, and to mark the occasion it will be releasing collaborations with various other brands and artists. One notable tie-up that has recently hit the market is with illustrator and Instagram star Yu Nagaba.

Nagaba said his goal was to give a digital watch – an item that is normally quite cold and impersonal looking – a warm and fuzzy feeling. He adorned it with his signature whimsical illustrations, with the band outlined in stitching reminiscent of a leather band. The phrase “Have A Nice Day” is also appears on the watch face when EL backlight is on. The artist stated that he wanted people to feel better everytime they check the time. So the primary goal of this collaboration was to make people happy and help them to enjoy their day.

The watch comes in a specially designed long box, decorated with Nagaba’s rendering of the watch itself. To mark the launch of the collab, G-Shock has opened a pop-up shop at Beams T Harajuku. In addition to the watches, other products for sale include t-shirts, sweatshirts, hats and socks, all sporting Nagaba’s cute, cartoon-like designs.
For other cool G-Shock collaborations click here