Japanese cosmetics company Shiseido is constantly coming up with new, innovative products that not only make women look more beautiful, but also help make their lives more convenient. Its new FWB makeup is no exception. FWB stands for full makeup washable base, and Shiseido claims the product is the first makeup in the world that can be completely removed simply by rinsing with warm water. What’s more impressive is that, if the base is applied before any other makeup, other products layered on top of it will come off in this way as well. It is currently available only in Japan, but you can experience this supreme new convenience for yourself by ordering from Japan Goods Finder and having the product shipped to anywhere in the world.

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