To promote the release of their new watch, Tissot worked with Toyko’s dance performance unit World Order to create a cool video. The collaboration was filmed in Japan’s first Tissot boutique, Tissot Boutique Shinsaibashi and promoted the Tissot T-Touch Expert Solar NBA special edition watch. They show off a few of their other models as well as their beautiful new store.

In the video the dance unit display the watch in a really fun and cool way. In their normal businessman attire, the parody group dance to their catchy song while showing off the watch. A lot of their choreography imitate the hands of a clock. Which is pretty clever. Plus, they are all wearing the watch and look at them often throughout the choreography. Oh, and did we mention how catchy the song is.

The special edition watch is rose gold and black in color. It has all of the features found in the regular edition Tissot T-Touch Expert Solar like it’s solar powered battery, touch-screen, calendar, compass, timer, and the list goes on. The NBA edition has a silicon strap, instead of a metal link strap, and is waterproof up to 100 meters. It also has a scratch resistant screen which is always a good thing.

World Order were a prefect choice for a group to promote this new product. They formed in 2009 and have been very popular because of their unique performance style. They have fans all over the world, so the watch will be seen. Though the watch doesn’t need much additional promotion.

The Tissot T-Touch Expert Solar NBA Special Edition watch is a great watch, it is stylish and has all the features and functions that you would need in a sports watch. If you’re in the market, you should give it a look. If not, we hope you enjoyed the cool video.